FR x Nutella

We couldn't have been more excited to collaborate with Dentsu - Kuwait on creating content for one of the world's most loved brands; Nutella. We were approached by The Talkies - ME to develop and Shoot 20 breakfast recipes for Nutella’s global “ back to school ” campaign. The recipes were developed in collaboration with Cairo Cooking to appeal to consumers across different markets in the MENA region from Egypt to Morocco to Iraq using culturally popular, nutritious and locally-sourced ingredients. These recipes were shot and published on the Nutella global website including recipe videos that we created to add a dynamic and fun aspect to the campaign matching the brand's joyful identity.

Photos by Sherif Tamim - Videos by Hatem Saleh - Food by Mahy Megahed