We aspire to build platforms that are as informative as they are useful and inclusive.

At the heart of our mission is a desire to spotlight tales that may otherwise go untold.

A series of exciting platforms building connections between food, art, culture and history. Sharing stories of the narratives that surround them, bridging the gap between industry and community, creating intersections of finesse with craftsmanship, shedding light on the local bounty, re-igniting our collective community’s passion, interest and pride in our roots, heritage, culture.

We aim to spread knowledge, create immersive experiences and celebrate culture through a calendar of events bursting with festivals, workshops, talks, dinners, collaborations and pop-ups bringing together the worlds of hospitality, art, history and beyond; all in celebration of food.

latest from ventures.

Cairo Food Week - 2024

meet the team.

Co - Founder & Ceo
Hoda El Sherif is a name that is synonymous with creative culinary content, having pioneered the industry in Egypt with her FR partner Sherif Tamim.
Hoda’s role as Creative Head has seen her conceive unforgettable print, film, digital and consultation work for top multinational brands across the region. Her hunger for creative growth now sees Hoda in the director’s chair for some of FR’s projects.
Co - Founder & PR Director
Growing up in a family of artists in a creative household nurtured Sherif Tamim’s artistic passions. A food, lifestyle and travel photographer, Sherif sees the world through a unique lens that brings places, scenes and food to life.
Sherif also takes on projects outside of the realm of food, with photography projects in hospitality, interiors, and lifestyle. With a unique visual signature, Sherif continues to create work for FR that has made its mark regionally and globally.