A collection of creative culinary endeavours inspired by, and in fulfilment of our creative aspirations as epicureans and pioneers of culinary storytelling. Each individual venture is a vehicle of expression in its own way.
It is a series of exciting platforms building connections between food, art and culture. At the heart of FR Ventures’ mission is the desire to spotlight tales that may otherwise go untold.
our brands.
WHEN WE EAT is our storytelling platform. It is our expression of food as it relates to all aspects of life, because all good stories start “When We Eat”.
CAIRO FOOD WEEK, stemming from the legacy of Flavor Republic, is our ode to the local and regional culinary landscape; it is our contribution to the community.
our services.
We create and curate immersive experiences that celebrate the intersections of food & culture across various mediums like dining, travel, exhibits and more.
We document, narrate and share stories of the roots, origins and environments in which food flourishes, of age-old food traditions and the communities that safe guard them. From digital articles and social media campaigns, to intricate presentations and documentary series, we share the stories of Egypt and the MENA region with the world.
We curate food-centric immersive experiences for select brands to help them tell the stories of their own initiatives, and shed light on their core missions and values.
meet the team.
Co-Founder & CEO Hoda El-Sherif
Co-Founder Sherif Tamim
dive deeper.
General Manager Aya Aboul Fotouh
Project Manager Haya Kamel
Content Director Reem Khamis
Head of Design Aisha El Kolali
Sr. Graphic Designer Hana Shash
our partners.
