Films that capture the world of food.

Alongside agencies, production houses, and local independent artists, FR Films relies on state-of-the-art equipment and rich production elements to create captivating films for digital campaigns and TV commercials.

latest from films.

Maggi Ramadan campaign, 2022

Maggi Ramadan campaign, 2023

Amira Ghee TVC, 2021

Maggi summer Bullion campaign, 2021

Aly Mazhar x Juhayna Drinkable Greek Yogurt, 2023

Schweppes Apple Cinnamon, 2022

Juhayna N&G launch, 2021

Maggi Pizza Sauces, 2021

meet the team.

  • Founder & Director

    Hoda El Sherif is a name that is synonymous with creative culinary content, having pioneered the industry in Egypt with her FR partner Sherif Tamim.

    Hoda’s role as Creative Head has seen her conceive unforgettable print, film, digital and consultation work for top multinational brands across the region. Her hunger for creative growth now sees Hoda in the director’s chair for some of FR’s projects.

dive deeper.

Project Manager

Haya kamel

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